Pakadali pano, malonda a e-commerce ku Middle East akuwonetsa kukwera mwachangu. Malinga ndi lipoti laposachedwa lomwe linatulutsidwa ndi Dubai Southern E-commerce District ndi bungwe lofufuza zamsika padziko lonse la Euromonitor International, kukula kwa msika wa e-commerce ku Middle East mu 2023 kudzakhala 106.5 biliyoni UAE dirham ($ 1 pafupifupi 3.67 UAE dirhams), kuwonjezeka. ndi 11.8%. Akuyembekezeka kusunga chiwonjezeko chapachaka cha 11.6% pazaka zisanu zikubwerazi, chikukula mpaka AED 183.6 biliyoni pofika 2028.
Makampaniwa ali ndi kuthekera kwakukulu kwachitukuko
Malinga ndi lipotili, pali zinthu zisanu zomwe zikuchitika pakukula kwachuma cha e-commerce ku Middle East, kuphatikiza kutchuka kwa malonda apaintaneti komanso osapezeka pa intaneti, njira zolipirira zamagetsi zosiyanasiyana, mafoni anzeru akhala otchuka. za kugula pa intaneti, kachitidwe ka umembala wa nsanja za e-commerce ndi kutulutsa makuponi ochotsera zikukhala zofala kwambiri, komanso kugwira ntchito bwino kwa kagawidwe kazinthu kwasintha kwambiri.
Lipotilo likuwonetsa kuti anthu opitilira theka la anthu ku Middle East ali ndi zaka zosakwana 30, zomwe zimapereka maziko olimba kuti apititse patsogolo chitukuko chachuma cha e-commerce. Mu 2023, gawo la e-commerce lachigawochi lidakopa ndalama zokwana $4 biliyoni ndi ma 580. Pakati pawo, Saudi Arabia, United Arab Emirates ndi Egypt ndizomwe zimagulitsa ndalama.
Ogwira ntchito m'mafakitale akukhulupirira kuti kutukuka kwa e-commerce ku Middle East kumachitika chifukwa cha zinthu zingapo, kuphatikiza kutchuka kwa intaneti yothamanga kwambiri, chithandizo champhamvu cha mfundo, komanso kuwongolera kosalekeza kwa zomangamanga. Pakalipano, kuwonjezera pa zimphona zochepa, nsanja zambiri za e-commerce ku Middle East si zazikulu, ndipo mayiko a m'madera akuyesetsa m'njira zosiyanasiyana kuti apititse patsogolo chitukuko ndi kukula kwa nsanja zazing'ono ndi zazing'ono za e-commerce.
Ahmed Hezaha, mkulu woyenerera wa bungwe loyang'anira padziko lonse la Deloitte, adati zizolowezi za ogula, mawonekedwe ogulitsa ndi machitidwe azachuma ku Middle East akufulumizitsa kusintha, ndikuyendetsa kukula kwachuma cha e-commerce. Chuma chachigawo cha e-commerce chili ndi kuthekera kwakukulu kwachitukuko ndi zatsopano, ndipo chidzatenga gawo lalikulu pakusintha kwa digito, kukonzanso malo amalonda aku Middle East, ogulitsa, ndi oyambira.
Mayiko ambiri akhazikitsa ndondomeko zothandizira
Chuma cha e-commerce chinali ndi 3.6% yokha ya malonda onse ogulitsa ku Middle East, pomwe Saudi Arabia ndi UAE ndi 11.4% ndi 7.3%, motsatana, zomwe zidakali kumbuyo kwambiri padziko lonse lapansi 21.9%. Izi zikutanthawuzanso kuti pali malo akuluakulu okweza chuma chachigawo cha e-commerce. Pakusintha kwachuma kwa digito, mayiko aku Middle East atenga kukwezeleza kwachuma cha e-commerce ngati njira yayikulu.
"Masomphenya 2030" a Saudi Arabia akupereka "ndondomeko ya kusintha kwa dziko", yomwe idzakhazikitse malonda a e-commerce ngati njira yofunikira yosinthira chuma. Mu 2019, ufumuwo udakhazikitsa lamulo la e-commerce ndikukhazikitsa Komiti ya E-commerce, ndikuyambitsa njira 39 zoyendetsera ndikuthandizira malonda a e-commerce. Mu 2021, Saudi Central Bank idavomereza inshuwaransi yoyamba yotumizira ma e-commerce. Mu 2022, Unduna wa Zamalonda ku Saudi udapereka ziphaso zopitilira 30,000 za e-commerce.
UAE idapanga Digital Government Strategy 2025 kuti ipititse patsogolo kulumikizana ndi zida zamagetsi, ndipo idakhazikitsa Unified Government Digital Platform ngati nsanja yomwe boma imakondeka popereka zidziwitso ndi ntchito zonse zapagulu. Mu 2017, UAE idakhazikitsa Dubai Business City, malo oyamba ogulitsa e-commerce ku Middle East. Mu 2019, UAE idakhazikitsa Dubai South E-commerce District; Mu Disembala 2023, boma la UAE lidavomereza Federal Decree on Conducting Business Activities through Modern Technological Means (E-commerce), lamulo latsopano la e-commerce lomwe cholinga chake ndi kulimbikitsa kukula kwachuma cha e-commerce kudzera pakupanga matekinoloje apamwamba komanso anzeru. zomangamanga.
Mu 2017, boma la Aigupto linayambitsa njira ya E-commerce ya ku Egypt mogwirizana ndi mabungwe apadziko lonse monga UNCTAD ndi World Bank kuti akhazikitse ndondomeko ndi njira yopititsira patsogolo malonda a e-commerce mdziko muno. Mu 2020, boma la Egypt linayambitsa pulogalamu ya "Digital Egypt" yolimbikitsa kusintha kwa digito kwa boma ndikulimbikitsa chitukuko cha ntchito za digito monga e-commerce, telemedicine ndi maphunziro a digito. Paudindo wa boma la World Bank la 2022 Digital Government, Egypt idakwera kuchoka pa "Gawo B" kupita pagulu la "A", ndipo masanjidwe apadziko lonse a Government Artificial Intelligence Application Index adakwera kuchoka pa 111 mu 2019 mpaka 65 mu 2022.
Ndi chilimbikitso cha chithandizo cha ndondomeko zingapo, gawo lalikulu la ndalama zoyambira m'madera zalowa mu gawo la malonda a e-commerce. UAE yawona kuphatikizika kwakukulu ndi kugulidwa mu gawo lazamalonda la e-commerce m'zaka zaposachedwa, monga kugula kwa Amazon kwa nsanja ya e-commerce Suk kwa $ 580 miliyoni, kupeza kwa Uber kwa nsanja ya Karem ya $ 3.1 biliyoni, ndi chimphona chamayiko aku Germany chogulitsa zakudya ndi kugula zinthu zapaintaneti pogula ndi kutumiza zinthu pa intaneti. UAE kwa $360 miliyoni. Mu 2022, Egypt idalandira $ 736 miliyoni pakugulitsa koyambira, 20% yomwe idapita ku e-commerce ndi kugulitsa.
Mgwirizano ndi China ukuyenda bwino
M'zaka zaposachedwa, mayiko a China ndi Middle East alimbikitsa kulumikizana kwa mfundo, kulumikizana kwa mafakitale ndi mgwirizano waukadaulo, ndipo Silk Road e-commerce yakhala chiwonetsero chatsopano chamgwirizano wapamwamba kwambiri wa Belt ndi Road pakati pa mbali ziwirizi. Kumayambiriro kwa chaka cha 2015, mtundu wa Xiyin wodutsa malire aku China walowa mumsika wa Middle East, kudalira chitsanzo chachikulu cha "chitsanzo chaching'ono" komanso ubwino wazidziwitso ndi zamakono, msika wakula mofulumira.
Jingdong adasaina pangano la mgwirizano ndi nsanja yaku Arab e-commerce Namshi mu 2021 mu "mgwirizano wopepuka", kuphatikiza kugulitsa mitundu ina yaku China papulatifomu ya Namshi, ndi nsanja ya Namshi kuti ipereke chithandizo chazinthu zakumaloko za Jingdong, malo osungiramo zinthu, kutsatsa. ndi kulenga zinthu. Aliexpress, kampani ya Alibaba Group, ndi Cainiao International Express akweza ntchito zolozera malire ku Middle East, ndipo TikTok, yomwe ili ndi ogwiritsa ntchito 27 miliyoni ku Middle East, yayambanso kufufuza bizinesi ya e-commerce kumeneko.
Mu Januware 2022, Polar Rabbit Express idakhazikitsa ntchito yake ya netiweki ku UAE ndi Saudi Arabia. Pazaka zopitilira ziwiri, kugawa kwa akalulu a polar kwakwaniritsa gawo lonse la Saudi Arabia, ndikuyika mbiri ya kubereka kopitilira 100,000 patsiku limodzi, zomwe zapangitsa kuti ntchito zapakhomo ziziyenda bwino. M'mwezi wa Meyi chaka chino, Polar Rabbit Express idalengeza kuti makumi mamiliyoni a madola akuwonjezeka kwa ndalama za Polar Rabbit Saudi Arabia ndi Easy Capital ndi Middle East consortium zamalizidwa bwino, ndipo ndalamazo zidzagwiritsidwa ntchito kupititsa patsogolo njira zoyendetsera kampaniyo. ku Middle East. Li Jinji, woyambitsa ndi woyang'anira bwenzi la Yi Da Capital, adanena kuti chitukuko cha e-commerce ku Middle East ndi chachikulu, katundu wa China ndi wotchuka kwambiri, ndipo mayankho apamwamba kwambiri a sayansi ndi zamakono operekedwa ndi mabizinesi aku China athandiza chigawochi chimapangitsanso kuchuluka kwa zomangamanga ndi kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe ka kayendetsedwe kake.
Wang Xiaoyu, wofufuza wothandizira pa Institute of International Studies of Fudan University, adanena kuti nsanja zaku China za e-commerce, njira zamalonda zapa intaneti komanso mabizinesi azinthu zathandizira chitukuko cha e-commerce ku Middle East, komanso fintech yaku China. makampani ndi olandiridwanso kulimbikitsa kulipira mafoni ndi e-wallet mayankho ku Middle East. M'tsogolomu, China ndi Middle East adzakhala ndi chiyembekezo chokulirapo cha mgwirizano pa "social media +", kulipira kwa digito, mayendedwe anzeru, katundu wogula azimayi ndi malonda ena apakompyuta, zomwe zithandizire China ndi mayiko aku Middle East kumanga. njira yabwino kwambiri yazachuma ndi malonda ya phindu limodzi.
Nkhani: People's Daily
Nthawi yotumiza: Jun-25-2024